So it turns out that funky grocer Trader Joe’s has been up to its usual shenanigans. You see, it’s come up with this in-house beer branded 1967 Mission St., but it turns out that there’s apparently no such place. The closest address is 1979 Mission St. in San Francisco, and it looks like this:

To thicken the brew, it turns out that this one’s made in Salt Lake City, Utah – about the cultural opposite of San Francisco, don’t ya think? One known for its free spirit, the other for its places of worship:

Strange bedfellows, indeed.

Ok, before I offend anyone, let me get on to this review.

In A Nutshell

Beer: 1967 Mission St. IPA

Bottom Line: A sharply sour brew with hints of sweetness. If you like a bold, solid IPA, you’ll like this one.

Price: About $1.34 per 12-ounce bottle.

My Rating: 4 out of 5

Details

Origin: Salt Lake City, Utah

Alcohol: 5.8%

Looks: A short, dark glass beer bottle with a cryptic drawing of a street sign that refers to a street address that does not exist.

The beer itself is a light-ish amber color.

Smell: Medium-strength wheat smell, with hints of sourness.

Taste: The 1967 Mission St. IPA has a sharply sour taste with hints of molasses-type sweetness. The sour flavor reminds me of grapefruit, and lingers on the entire upper half of the mouth. For a good while – it makes itself at home.

It’s got medium-high carbonation, and the hints of sweetness give it good flavor complexity and depth, though the sourness definitely overstays its welcome. It’s also not refreshing or easy to drink, because it’s just too strong for that.

Nonetheless, I found this brew to be a good exemplar of an IPA. Deep, flavorful, and somewhat complex. I really liked it.

Hangover Factor: Nothing unusual.

Final Thoughts: This is an intense brew, for intense, mysterious people. Like this famous fellow:

via GIPHY

If you like strong, flavorful IPAs, you’ll like this one. Have it past sundown – this is no lunchtime drink.

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Note: This is a series I call Caveman Beer Reviews, because I like to drink beer but am a caveman when it comes to beer knowledge. I know only the basics, and do not have a refined palate. I’ll review the beers on price and what they look, smell, and taste like to me.